Webinar Series: Research Methodologies: Quantitative, Qualitative, Mixed Methods

Confused about research methodology? Struggling to understand qualitative, quantitative, or mixed methods? Don’t really know the differences? Need guidance on choosing the right methodology?

Join us for an engaging webinar where we’ll uncover the differences between quantitative, qualitative, and mixed methods approaches. This webinar has been carefully developed to equip participants with practical knowledge and insights for choosing and applying the right research methodology in their research.

With limited seats available, register today and gain valuable insights on qualitative, quantitative, or mixed methods research.

The webinar synopsis are as follows:

1. Introduction to quantitative, qualitative, and mixed methods approaches.
2. Differences between quantitative, qualitative, and mixed methods.
3. Advantages and limitations of quantitative, qualitative, and mixed methods.
4. Expert insights for selecting the right methodology.
5. Common challenges faced and lessons learned.

Dr. Saidatul Nurul Hidayah Jannatun Naim Nor Ahmad is a Senior Lecturer at Tunku Intan Safinaz School of Accountancy (TISSA), Universiti Utara Malaysia. She completed her PhD in Accounting from Universiti Sains Malaysia, majoring in Sustainability Accounting and Reporting. Dr. Saidatul main research areas revolve around ESG, Taxation, Gender Diversity, and Creative Accounting. Dr. Saidatul’s main methodology in research and consultation works is qualitative approach especially case studies as well as mixed method approach through the use of multiple CAQDAS.